Online marketing has allowed small businesses to showcase their products with a tighter marketing budget than ever before. Rather than hiring an advertising company, marketing online has become the go to solution for small businesses. A person or company that creates hand-made crafts can now sell them online with only a picture and short description. They let consumers know about their product through various social media platforms such as Facebook or Pinterest. One picture with a few words may be all a company needs to encourage sales. Listing on services such as Craig's List is another way to attract buyers. The same photo and blurb can be posted with a link to the company's web site.